I help small businesses cut through the AI noise, automate what's slowing you down, and build software that actually fits how you work.
My engagements are focused, time-bounded, and designed to leave your team with tools they own, not a dependency on ongoing consulting. I take on a limited number of projects so I can be fully present for each one.
New sites, redesigns, web apps, and ongoing maintenance. Whether you need a professional presence or a custom application, I build things that are fast, maintainable, and actually yours to own.
Repetitive manual work, clunky spreadsheets, processes held together with email — these are solvable problems. I build the internal tools and automated workflows that make them go away.
There's a lot of AI noise right now. I help you identify what's genuinely useful for your business, cut through what isn't, and build practical implementations your team can actually use.
Focused engagements, no unnecessary dependencies. The relationship continues as long as it's useful.
I start by understanding your system, your team, and where the real constraint is.
A clear, written plan: what we'll build, how it integrates, and what "done" means. No surprises.
I build alongside your team, not separate from them. The goal is a system they own when I leave.
Documentation, training, and a production system you own. What comes next is up to you, I'm here either way.
Medicare Advantage health plans are scored on member experience, and those scores directly affect government reimbursement. Kestrel gives plans a white-label app and web portal their members can actually use: claims in plain English, cost tracking, digital ID card, and health data that stays on the device. Standing it up is fast and requires almost no integration work on their end. Currently in development and looking for early design partners.
When you switch CRMs, the fear is that years of client documents get lost or end up attached to the wrong person. A client moving to Zoho CRM needed every file to follow its record exactly. I built a system to automatically match and move each document to the right place in the new system. Nothing got lost. Nothing landed in the wrong place.
A report that had to run every day had quietly grown into a 30-minute time sink. Rebuilt the whole process end to end and cut the runtime from over 30 minutes to under 5. Now it runs in the background, finishes fast, and nobody has to babysit it.
Architected and led the rebuild of a large legacy web application that the organization had simply outgrown: a single, tangled system that was hard to change, impossible to scale, and risky to touch. Rebuilt as a set of independent cloud-hosted services with a redesigned front end and a private cloud network, migrated piece by piece so the business never had to stop operating.
When something in your business isn't working, you want to figure out what AI can actually do for you, or you need something built that doesn't exist yet, I'm the kind of help that actually moves things forward. I work with small business owners who need a specialist without the overhead of a full-time hire.
There's a lot of noise around AI right now, and most of it isn't built for how small businesses actually operate. Working in healthcare and other industries where technology decisions have real consequences built a useful filter: I know what holds up under pressure, how to spot what's hype, and what it means for something to really work in practice.
I scope engagements tightly and hand things back to you when they're done. You'll leave with something that works and enough context to own it. I stay reachable once the work is done, and if you want to keep going, I'm always up for it.
Thoughts on AI, technology, and building for small businesses.
What this day showed me is that the ground is shifting. Seeing a room full of builders treat privacy as the foundation rather than an afterthought told me the barrier I hear about most is finally starting to come down.
ReadAnthropic just launched a set of pre-built AI workflows for small businesses. Here's what it actually does, what to try first, and what to watch out for before you connect anything.
ReadStart with a free 30-minute call. No sales pitch, just a real conversation about what you're trying to solve.